Boca Raton, FL · live measurement · Google PageSpeed · no signup

How dialed in
is your website?

Idle. Enter a website address below to measure it.

Runs the same test Google runs. About fifteen seconds, free, no email.

I build fast, trust-driven websites for high-trust local businesses, and I put the studio’s own site up first, measured, so you can judge the work before you ever pay for it.

Avinoam Freedman, founder

The one fully-diagnosed before-and-after, measured, not asserted:

Performance7484 Largest Contentful Paint8.9s4.1s Hero image weight759 KB120 KB

639 KB removed from the critical path: a <link rel="preload"> was bypassing srcset and double-downloading the hero. Fixing it to imagesrcset and right-sizing the mobile image moved the number, format conversion alone did nothing. Synthetic lab test results · Lighthouse 13.4.0 · mobile preset · 16 retained runs.

Open the full HD Installs teardown →
Sruly, the HD Installs owner-operator, on a ladder mid-install in daylight, smiling toward the camera.
Sruly mid-install. From the HD Installs build we designed.

From the HD Installs build we designed.

The pitch

Five frames, no deck.

The whole pitch, told the way we build sites: you drive, and it holds up frame by frame.

01 — the problem

Most local sites are rented templates.

Same theme, new logo, pages search engines were told to ignore. Visitors feel it — and so do the machines deciding who to recommend.

02 — the method

Built from evidence.

Every claim on this site traces to a verified fact, and five gates pass in order before anything ships. I would rather earn the ranking than fake it.

03 — the proof

Measured in the open.

This site publishes its own numbers and runs the same test Google runs — on itself, and on your site, right at the top of this page.

04 — the reach

Found on Google. Cited by AI.

SEO to rank on search, AEO to be cited by answer engines, GEO to surface inside AI results. Found first, chosen next.

Selected work

Three real builds, each shown with the thing that proves it.

Not three thumbnails. One short read, then the single photograph or measured number behind it. The full breadth catalogue is on the work page.

EZ Coaching · personal brand

A coaching brand built around one calm, credible first impression and a single path to a booked call. This is the mood the whole site carries, and Eli’s own photograph, at golden hour, is where it starts.

Eli Zians, life coach, standing on a riverside path at golden hour.
Eli at golden hour. From the EZ Coaching build we designed.

From the EZ Coaching build we designed.

HD Installs · commercial trades

A low-voltage installer’s site, rebuilt around real job photography and a phone-first path. It is also the one build with a fully-diagnosed before-and-after, every number checkable — the measured 74 → 84 at the top of this page.

Open the full teardown →
Sruly personally installing a camera housing on a brick wall, from the HD Installs build.
Sruly installing a housing. From the HD Installs build we designed.

From the HD Installs build we designed.

The Endocrine Center · healthcare

A medical practice site built credentials-first, with forms that collect no PHI. The proof it earns is not a metric, it is a child’s thank-you card.

Portfolio demonstration · unpaid family projectPortfolio demonstration, pro bono. The Endocrine Center is owned by the founder's father; an unpaid family project, not a paid client engagement.

Measured now: 98 Perf · mobile97 Accessibility100 SEO100 Best practices Synthetic lab test results · Lighthouse 13.4.0 · mobile preset

A young patient's hand-drawn thank-you card that reads “Thank you Dr. Freedman! You are the best!”
A patient’s thank-you card. From the Dr. Freedman build we designed.

From the Dr. Freedman build we designed.

Portfolio demonstration · unpaid family projectPortfolio demonstration, pro bono. The Endocrine Center is owned by the founder's father; an unpaid family project, not a paid client engagement.

The method

Five gates. Nothing ships until each one passes.

Every site runs the same published standard, in order.

  1. Fidelitypasses before the next opens

    Every claim on the site traces to a verified fact. No invented statistics, no fabricated reviews. We would rather earn the ranking than fake it.

  2. Designpasses before the next opens

    A considered token system, measured against taste. If an element does not reinforce trust, speed, or clarity, it gets cut.

  3. Compliancepasses before the next opens

    Advertising and industry rules are satisfied before a word ships, cheaper than fixing it after, and safer for your brand.

  4. Technicalpasses before the next opens

    Performance, accessibility and SEO are measured on device emulation against a hard bar: accessibility to WCAG 2.1 AA, automated checks paired with manual ones, and the raw report retained.

  5. Buyer-viewpasses before the next opens

    Before launch the site is used the way a real visitor uses it: on a phone, filling the form, tapping to call.

Read the full method →

What we do

Seven services, each demonstrated on a real screen.

ServiceSearch visibility: SEO · AEO · GEO
FOUND / BUILT / MARKETED

Rank on Google with SEO, earn the citation inside AI answers with AEO, and surface in generative results with GEO.

Search visibility: SEO · AEO · GEO

Rank on Google with SEO, earn the citation inside AI answers with AEO, and surface in generative results with GEO.

Search-and-schema surface on the live Endocrine Center build.
Search & schema, on a live build.

Portfolio demonstration · unpaid family projectPortfolio demonstration, pro bono. The Endocrine Center is owned by the founder's father; an unpaid family project, not a paid client engagement.

Trust-driven website design

Fast, credible sites built so a first-time visitor trusts you before they choose you.

Credentials-first hero on the live Endocrine Center build.
Credentials-first design, on a live build.

Portfolio demonstration · unpaid family projectPortfolio demonstration, pro bono. The Endocrine Center is owned by the founder's father; an unpaid family project, not a paid client engagement.

Conversion flow

Structure the path from landing to lead so the traffic you already have is easier to act on.

Consultation-funnel step on the live EZ Coaching build.
One clear next step, on a live build.

Marketing

Turn attention into booked work, the deliberate step after found-and-built.

A modern two-story home where HD Installs wired security cameras and access control, in daylight.
Real work, presented to convert.

From the HD Installs build we designed.

Brand positioning

Position a high-trust business so the right people recognize it as the obvious choice.

Serif-display type system on the live EZ Coaching build.
A distinct type system carrying a brand.

AI implementation

Practical AI plumbing: qualify leads, answer repeat questions at 2am, route inquiries, keep follow-up from slipping.

The inquiry and contact path on the live HD Installs build.
The inquiry path AI can automate.

Performance & speed

Engineered to measured Lighthouse scores, performance is the product, and this site publishes its own numbers.

Two dome security cameras cleanly mounted on the corner of a modern stucco building by HD Installs.
The finish quality the speed work protects.

From the HD Installs build we designed.

Under the hood, the site ships a structured-data @id graph, an llms.txt file, a Content-Signal directive and WebMCP-attributed forms, the machine-readable layer that describes your business to search crawlers and AI assistants. We build it because it is correct engineering; we do not claim it moves rankings.

See every service →

The ask

Book a free 15-minute visibility review.

A short call and a plain-English read on where your site earns trust and where it leaks it. No obligation.

The honest version of a testimonial: measure this site now, then measure yours. If a build we make for you does not beat your current site’s real score, that is on us to fix.