Web design / Local services

Local-services sites that turn a search into a booked call.

The profile gets you seen in Maps, the site convinces and converts, and consistent data between them makes both rank. Real job photography, a phone-first path, and the local schema that gets a business found, not merely listed.

The live HD Installs home page: the owner-operator on a ladder running low-voltage cabling, above a phone-first call-to-action.
The live HD Installs build: real work, then a phone-first path.

The approach

How we build for local services.

Phone-first

The fastest route from a visitor to a booked call, with the tap-to-call path prominent on every screen size.

Profile + site as one system

Google Business Profile setup and the website built together, with consistent business data so both rank.

Real photography

Genuine job photos that outperform stock and signal an active, real business a customer can trust.

Proof

We built HD Installs, a low-voltage and smart-home installer site built around real job photography and a phone-first path from visitor to booked call. It is also the one build with a real, measured before-and-after: 74 to 84 on mobile, its Largest Contentful Paint cut from 8.9 seconds to 4.1. Synthetic lab test results · Lighthouse 13.4.0 · mobile preset · 16 retained runs. 84 is the floor, not the best run.

Portfolio demonstration · unpaidBuilt as an unpaid project for HD Installs. No ongoing client relationship or retainer.

Sruly, the HD Installs owner-operator, on a ladder mid-install in daylight.
Sruly mid-install, from the HD Installs build we designed.

From the HD Installs build we designed.

See the full teardown →

Questions

Answered plainly.

They're one system. The profile gets you seen in Maps; the site convinces and converts; consistent data between them is what makes both rank. We build them together.

A fast, phone-first site, the Google Business Profile setup, a clean review practice, and the local schema that makes the business findable, not merely live. Timelines are quoted per project rather than promised as a blanket number.

The ask

Ready to be found and trusted?

Book a free 15-minute visibility review tuned to your field.

The honest version of a testimonial: measure this site now, then measure yours. If a build we make for you does not beat your current site’s real score, that is on us to fix.